The only link building that produces lasting results is earning placements from websites with genuine editorial standards, real audiences, and topical relevance to your market. That is what we do.
Delivery: Outreach begins week 2 of month 1. First confirmed placements typically by end of month 1 or early month 2.
Getting an editorial link from a real publication requires a credible pitch, content that gives the publication something genuinely useful for their readers, and persistence across enough outreach to produce volume. Publications that have actual audiences and editorial standards do not accept every pitch. That selectivity is the reason a link from them is worth something. It is also why this work takes time and cannot be shortcut.
The link schemes that are fast and cheap - private blog networks, paid links disguised as guest posts, directory spam - produce either nothing or a penalty when Google's spam detection catches up. We have seen it happen to clients who came to us after those schemes were used by a previous agency. Recovering from a link penalty is significantly harder than building authority correctly from the start.
We build a monthly prospect list specific to your industry, your geographic market where relevant, and the content assets we have available to pitch. We qualify sites by actual traffic alongside domain authority, editorial standards, and topical relevance. A DR 40 publication with 60,000 monthly readers in your industry is worth more than a DR 65 site with 3,000 readers in an unrelated niche.
The most linkable content gives publications a reason to cite you: original data, expert commentary, a well-researched resource, or an interesting counterpoint to something in your industry. We develop these assets as part of the programme, often repurposing content from a parallel content programme if you have one running simultaneously.
We target 2 to 4 confirmed editorial placements per month. Volume varies by industry - some sectors are easier to earn links in than others. We give a realistic estimate during the audit.
Links are crawled by Google within days to weeks of going live. The SEO impact builds over months. The compounding effect becomes clear after 4 to 6 months of consistent acquisition.
We use cookies to understand site usage. See our Cookie Policy.